Arkad was born in response to the needs of INICIO’s B2B clients, our studio with over 10 years of experience in marketing, communication, design, and advertising. With the growth of the digital ecosystem, we identified a recurring challenge: many companies have outstanding products and services but struggle to connect with the right decision-makers.

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Our mission is to help businesses generate real business opportunities through effective B2B prospecting strategies. We don’t just identify qualified prospects—we design strategic processes that turn connections into valuable business relationships.

 

What makes us different

- Consultative and Human Approach → We don’t rely solely on automation; we create personalized strategies that drive authentic and relevant conversations.

- Data-Driven Methodology → We apply the NFAT model (Need, Fit, Authority, Time) to ensure every lead has the highest conversion potential.

- Expertise in the B2B Sector → We work with software, technology, and service companies, helping them scale their sales in a structured way.

 

- Our vision: To be the most trusted strategic partner for B2B prospecting in the region.

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- Our mission: To connect businesses and generate growth opportunities through highly effective demand-generation strategies.