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PROSPECT
.1
The first step at Arkad is to work together with the client to analyze their services, identify the solutions they offer, and determine the potential markets for prospecting. During this initial stage, we also develop the graphic and textual materials to be used.
ANALYSIS
Scouting
.2
Our digital service focuses its efforts on LinkedIn, the leading social platform for businesses, leveraging all the benefits and advantages of Sales Navigator to search, select, and classify decision-makers.
MD
.3
The first contact with leads follows a direct marketing approach, sending personalized messages based on industry, sector, or business type.
SEGUIMIENTO
.4
The conversation continues with ABM (Account Based Marketing), where we move into the area of hyperpersonalization of marketing and communication materials in order to generate a one-on-one connection and convert the lead into a prospect.
NFAT
.5
Finally, we qualify prospects through NFAT (Need, Fit, Authority, Time) to only send high-quality leads to your sales team, increasing the closing rate.
Insights
LinkedIn Sales Navigator
Direct Marketing
Account Based Marketing
NFAT Classification
